Michelle Caruso-Cabrera | iPad = Kotex?
Make no mistake. I’m devoted every day to the advancement of women. As a marketer, there’s no need to bang my head about the meaning of names. Two projects come to mind that I tried unsuccessfully to change: Cacique and Ixora.
When I asked my friend Rhonda Harper, CEO of RTM&J what she thought of the name ‘Ixora’ for a vaginal lubricant, she replied: “You want me to put that icky-sore stuff where?” Precisely my sentiments.
Steve Jobs can’t control the response to a human mind hearing the name iPad.
http://www.apple.com/ipad/However, when I heard Michelle Caruso-Cabrera respond to the name iPad on today’s CNBC biz banter, not liking the name because it reminds her of sanitary pads, I was as speechless as the men on the set.
Regrouping, my mind could only think of Henry Higgins singing ‘Why Can’t A Woman Be More Like A Man!’
Michelle Caruso-CaberaOMG! Having worked on female sensuality and female products including sanitary napkins for over 20 years, it would never occur to me to connect iPad with sanitary napkins.
I’m thinking of all the cool Apple women in the world saying ‘ewwww … iPad sounds disgusting.’ Not a chance.
Michelle, do you really believe the brilliant Steve Jobs and his equally enlightened Apple team didn’t consider the pros and cons of every name.
Jobs is building on the power of iPod with iPad. iPod is a must-have in people’s lives. Jobs has a strategy to make iPad the same must-have in people’s future lives.
Not to worry. Steve Jobs won’t let a mountain of Kotex get in his way to successfully marketing iPad.
As punishment, Michelle, you must endure Mr. Henry Higgins, aka Rex Harrison, reminding women that men actually do know a thing or two — not three or four, mind you — but a thing or two about business and inventing cool things. Anne
“Why Can’t a Woman Be More Like a Man” Rex Harrison
Share Article
Reader Comments