A Men's Mood Change for Emporio Underwear

I wouldn’t want women to think we’re the only ones who go under the looking glass.

Probably no set of men’s underwear ads will be so dissected as the new Cristiano Ronaldo Emporio Underwear ads. Lydia Slater’s non-politically correct, Daily Mail discussion of the Emporio ads is detailed and on point.

I surveyed a few Internet sites, including People, and find women mixed 50/50 regarding the new ad campaign.

Cristiano Ronaldo’s Emporio Armani underwear ads have debuted to mixed reviews.Of course zillions of men by their own underwear and millions care less whether women think Ronaldo is hot or not. It’s what they think that matters.

I don’t read anyone — male, female, straight or gay — saying that Ronaldo is a better Emporio model than Beckham. Most agree that Ronaldo looks uncomfortable in front of the camera and the eyebrows require major adjustments. (Michelle Obama went through the eyebrow rat race, if you remember.)

From Armani’s standpoint, the question is ‘who’s the target audience’? How do they relate to Ronaldo? Lydia Slater takes on the discussion from every angle.

David Beckham was last season’s Armani model.One thing’s for certain. All the dramatic sexual innuendo and energy are gone from the Armani ads, and I admit to missing it. There nothing like the power of suggestion to activate a few brain cells on Monday morning.

Slater’s commentary is priceless. So lovely to see a man under the microscope for a change. Anne

Mr and Mrs Beckham as joint Armani models in 2009