it’s interesting that a socially-progressive company like Ben & Jerry’s finds no fault in its marketing strategy that names its celebrity flavors after men. In a brilliantly simple, graphic arts feminist statement by Amanda McCall for Buzzfeed, we see all the strong women and public figures who never warranted inclusion on Ben & Jerry’s we learn the simple truth that of the over 20 celebrity flavors created by Ben & Jerry’s, only two have been women.
Only Tina Fey’s character on 30 Rock and Olympic snowboarder Hannah Teter were honored.
McCall uses the grace, charm and talent of a Good Humour Bar to remind the guys that women buy more ice cream than men do in total. So how about it fellas? Are we ladies just still out of sight, out of mind 50 years after ‘Mad Men’?
Or is feminism and equal rights for women just not a core platform on the male-dominated, liberal-left agenda. It’s not as if all the sexists are Republicans. Amanda has just come up with a brilliant new feminst statement and a situation that women consumers could fix with one quick lick Lysistrata style. If Ben & Jerry’s is a boys club, then let’s take our ice cream money down the rocky road. ~ Anne