Ceylan here, covering for Anne. In the first ad campaign by J.W. Anderson, we see him making the next fresh move as these minimal images snapped by Jamie Hawkesworth depict a story of a boy and girl.
Both models are wearing the Fall 2013 designs by Anderson and the styling is contributed by Benjamin Bruno, who captures the two as they gaze glumly into the camera.
One of the shots shows the male model holding a red car door, which, to Anderson represents extraction as he says ““I wanted to show the relationship between a boy and a girl, a man and a woman, and the abstraction of that. There’s something disturbing between them, and it makes you question the idea of who in the image is more powerful, or who is more seductive.”
The shoot is minimalistic and simple, ensuring the attention is solely on the bold Anderson pieces used. As the models all have a youthful look about them, the images look very organic and natural, focusing on the representation in the shoot.