Men may have ulterior motives for their love of red lingerie. A 2011 study published in the journal Emotion confirmed that seeing the color red makes your muscle reactions faster and stronger.
According to psychologists Andrew Elliot and Henk Aars, our physical response to red is stronger because we see it as a color of danger.
The two researchers measured the physical strength of undergraduates who pinched metal clasps and squeezed a handgrip as hard as possible in response to written cues delivered in different colors.
Not only did the participants response more strongly to the color red, but the response time was quicker.
In related research, men rated women as prettier when their pictures were framed in red. Women are on record saying men appear to be more successful when wearing red versus blue shirts. Read on from a 2012 Sensual Rebel column: Color Red = Sexy, Dominant, Dangerous, Strong & Powerful
Wear Red for Better Tips
In August 2012, a new study confirmed that male restaurant customers give higher tips to waitresses wearing red. Among the 272 restaurant customers studied, men gave higher tips than women.
That would not include me, who once gave the bartender at Hooters $20 and told her to get an MBA. In their study, Nicolas Guéguen and Céline Jacob found that men gave between 14.6% and 26.1% more to waitresses wearing a red shirt, rather than the same shirt in other colors over a six-week period.
Red Genitals Not A Turn-on in Recent Study
Also in 2012 Dr Sarah E. Johns, a lecturer in evolutionary anthropology, produced study results contradicting the popular view that men love red because they associate it with genital colour.
“We found in fact that men showed a strong aversion to redder female genitals. This study shows that the myth of red as a proxy for female genital colour should be abandoned. This view must be replaced by careful examination of precisely what the colour red, in clothing, makeup, and other contexts, is actually signalling to men. What it isn’t signalling is female sexual arousal.
In an interesting article last month in Psychology Today, Susan Krauss Whitbourne, Ph.D argues that our responses to red may not be as hard-wired as we assume. Much of our response is the result of emotional attachments and cultural conditioning, not only reflex behavior.
I’m frankly fascinated by the connection between stronger physical performance and the color red. A quickie search bring up no answers to my questions, suggesting that there’s no research on strong erections for men and the color red.
As for Relax Wine’s Cool Red effect, the potion is perhaps calculated to soften the danger mood of red — especially if one is a woman reading about the Red Room in 50 Shades of Grey. I propose we continue this discussion tomorrow … same time … same place. ~ Anne