Andrej Pejic's Hema Mega Push-Up Bra for Flat-chested Women
It’s an Andrej Pejic morning — one I have mixed feelings about — because I know that when we have a ‘run’ on Andrej, 60 days later I’ll have to ‘pay the piper’ in terms of a decline in page views at AOC. It amazes me that the power of the Internet and people’s interest in Andrej Pejic is so strong.
If you are living under a fashion rock, Andrej Pejic scored his first lingerie ad in the Netherlands — a country notoriously calm and well-adjusted on these topics. The campaign is for Dutch chain store Hema’s “Mega Push-Up Bra,” which promises to make your breasts “2 cups extra.” For a flat-chested model like Andrej who tends to pose in his femme side, this added cleavage can be a godsend. Pejic’s Sydney agent, Chadwick’s Joseph Tenni, told Frockwriter, “It’s revolutionary. I’ve never known a man to do a womens’ lingerie campaign before”.
Andrej has offered to get a sex change operation for a chance to model for Victoria’s Secret. The offer may be making light of the entire transgender journey and psychological/cultural challenges, but we all know that Andrej is quick-witted.
Our Andrej Pejic articles on fire this morning include:
Fashion Model Andrej Pejic’s Video Interview | A Star Is Born on Australia’s Pedestrian TV
Sylvester Ulv, Andrej Pejic, Gabriel Gronvik, John C & Boudewijn | Karim Sadli for Candy
All Andrej Pejic editorials at Anne of Carversville and Sensuality News
Share Article by Anne Posted on Wed, December 14, 2011 3 Comments | in Fashion, Gender, Sex & Culture, Women's Bodies tagged Andrej Pejic, Andrej Pejic in lingerie, Hema Mega Pusy-Up Bra, lingerie |
Reader Comments (3)
God, I've always thought she was a girl!! ..That's incredible! he's number one! ;)
I preface this by stating than Andrej is stunning and obviously he would make a fantastic lingerie model, androgyny is so in right now it would be a crime for him to be overlooked. But on a more serious note this ad campaign is flat out insulting (no pun intended), Hema really need to re-examine their target buyers for this product. Now I am absolutely tiny in pretty much every way so believe me I have bought about a million such products, most small breasted women have and let’s face it we do it to make ourselves feel more confident and feminine. Thank you Hema for reminding us how unfeminine our figures are, you may well have inflated your lingerie for us, yay, but trust me with this campaign are security in our top half’s has gone down like a lead balloon. There are so many gorgeous female models you could have used, Freja Beha Erichsen, Irina Kulikova or Hanne Gaby Odiele just for example. Very disappointed in Hema right now, fashion should make women feel good about themselves not more insecure.
A point well taken, Kahlan. Indeed, many of us are very supportive of Andrej BUT agree with your larger point and the message that it sends to women. Very loving, reasonable women are saying "why do I have to deal with this reality, too?"