Heidi Klum Signs Content Deals With AOL & Coty Beauty

Heidi Klum | Rankin | DT Spain | February 2010 AOC Private Studio

Heidi Klum is rolling. Earlier this week Klum announced that she will debut her first fragrance called Shine, working with Coty Beauty’s European label Lady Astor and — just in — an exlusive new content deal with AOL.

AOL Content Deal

Heidi Klum, the AOL.com and Project Runway Full Picture entertainment teams will create a “one’stop shopping” site that features topics on beauty, relationships, parenting and fashion. Klum says that today advice for women is scattered online for women, but she’s bringing it home to roost on AOL.com.

Coty Beauty’s Shine Fragrance

Announcing the fragrance deal in WWD, Coty executives were beaming, although Renato Semerari, president of Coty Beauty, stepped into deep much with his comment that Heidi is a “complete woman”. Basta, replied influential bloggers; Heidi Klum is a highly accomplished woman.

“Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty, in an interview with WWD. “She is not just a supermodel or a celebrity — she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets.”

” Heidi Klum’s radiance, warmth and spontaneity are perfect for Coty,” Bernd Beetz, chief executive officer of Coty Inc, told WWD. “Her personality and business ventures will help Coty reach untapped audiences.”