The Cut assembled this collection of stock photos as a typical portrayal of women in business.
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Facebook’s Sheryl Sandberg and her LeanIn.org and Getty Images, a large supplier of stock images for business and marketing and publicity materials announced on Monday a new collection of images that represents women and families in more empowering ways. Sandberg is a big advocate for women in leadership roles. The new collection — one that shows men being warm fathers — has 2502 images to date.
The initiative is relevant: The three most-searched terms in Getty’s image database are “women,” “business” and “family.”
“One of the quickest ways to make people think differently about something is to change the visuals around it,” said Cindy Gallop in The New York Times, who started the United States branch of Bartle Bogle Hegarty, the advertising agency. “The thing about these images is they work on an unconscious level to reinforce what people think people should be like.”
The issue of how media covers women in leadership roles has once again intensified with the publication of Sheryl Sandberg’s book ‘LeanIn’ and her foundation, now set to receive 10 percent of revenues from the new project.
TIME magazine’s recent Hillary cover visualizes Clinton as a female giant squashing her male competition.
“At Facebook, I think about the role marketing plays in all this, because marketing is both reflective of our stereotypes and reinforces stereotypes,” Ms. Sandberg said. “Do we partner into sexism or do we partner against sexism?”
In their article Feminism, According to Stock Photography, The Cut scourced the composite above from the search term ‘empowered female’.
In addition to the new collection of stock photos, Getty is also offering two new photography grants. The first, worth $10,000, is for editorial work that “reflects positive images of women and girls in their communities,” and the second, worth $20,000, is for a commercial or creative campaign focused on issues related to Lean In’s mission, according to Mashable.
Hillary As Ruthless Predator
Writing for the LA Times, Cathleen Decker takes up the topic of how Hillary Clinton is portrayed not only by the media, but by her opponents.
This subject is front and center again after publication of a piece on the Washington Free Beacon, a conservative website citing papers archived at the University of Arkansas after the death of a close Clinton friend Diane Blair.
The papers expose Hillary Clinton’s frustration with the obsessive examination of her ‘ruthlessness’. The Blair papers reflected one memo about the 1992 presidential contest and the effort campaign aides placed on humanizing Hillary.
“What voters find slick in Bill Clinton, they find ruthless in Hillary,” the memo said. From her perspective, Clinton said “I gave up my name, got contact lenses, but I’m not going to try to be somebody that I’m not,” according to a Blair memo.
Hillary’s comment that Monica Lewinsky was a “narcissistic loony toon” also came to light in the same week that Rand Paul called Bill Clinton a sexual predator, with an inference that his lack of discretion is relevant to any Hillary Clinton campaign.