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« TED Talk: Amy Cuddy Says Your Body Language Shapes Who You Are | Main | Body Architect Lucy McRae's TED Talk & Film 'Make Your Maker', A Food & Body Morphing Experimentation »
Saturday
Jan122013

TED Talk Favorite: Janine Benyus' 3.8 Billion Years of Nature-Inspired Design

I share with AOC readers my favorite TED Talk ever.

Getting Over Sustainability Speedbumps Janine Benyus and the Biomimicry movement are gaining enormous respect in the world of product innovation and design. The biometric path is simple and described in four steps: quieting human cleverness, listening to life’s genius, echoing what we learn, and giving thanks.

Partnering with Nature is an eyebrow-raising metaphor for super-rational human minds. So the Biomimicry movement has successfully outlined 12 big ideas from Biology to focus our attention on strategies that Nature employs to sustain herself. They are:

1. Self-Assembly
2. COs as a Feedstock
3. Solar Transformation
4. The Power of Shape
5. Quenching Thirst
6. Metals without MIning
7. Green Chemistry
8. Timed Degradation
9. Resilience and Healing
10 Sensing and Responding
11. Growing Fertility
12. Life Creates Conditions Conducive To Life

Janine Benyus website Biomimicry 3.8

Also Biomimicry Guild

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