Art and Culture | LVMH Launches NOWNESS

LVMH (Moet Hennessey Louis Vuitton) has introduced an exciting new website NOWNESS.com.

Working with the most revered minds in creative culture, NOWNESS takes a highly authored approach to previewing the latest in fashion, art, cinema, music, design, travel, and global luxury. Each day, the site will premiere one story that is as timeless as it is timely. It will also allow regular site visitors to have a personalized experience.

Coming on the heels of Kanye West new blog, which we LOVE, we’re thrilled to see the fashion world getting involved in art and culture in a serious way, rather than a flip fashionista-girl way. This trend is the essence of Smart Sensuality — brains + style.

Consider that ‘smart’ might become a new tidal wave, which is a BIG deal. For years we’ve lived in two digital worlds: the dime a dozen SEO cookie-cutter blogs and websites that just recycle the same two-sentence content across the Internet and more thoughtful websites that inform, educate, inspire and support smart, talented, creative folks who might not be discovered online.

Today NOWNESS.com focuses on “Incandescent Earth” by Tim Simmons, and introduces us to his blog Intervention Projects.  Also, join NOWNESS Facebook page.

This new LVMH branding project opens superlative opportunities for people committed to the pursuits of serious excellence. As always, Louis Vuitton is the mark in seeing the evolution of international culture and society. Anne