Siblings Nicolo and Carlotta Oddi showcased Alanui's Spring/Summer 2018 collection -- their trademark oversized cardiagan inspired by Indian American and American iconography -- during Pitti Uomo. In addition to the Italian yarn and knitted fabric show, the men's fashion shows are also popping up in Florence, where Alanui was center stage.
Carlotta Oddi cut her design chops as a styling assistant to Anna Dello Russo at Vogue Japan, although her design aesthetic couldn't be more different than Russo's. Oddi describes herself as a true bohemian at heart, describing her own design aesthetic as 'chameleonic/eclectic'. in general, a crossover brew of different world inspirations."
Brother Nicolò Oddi developed the knitwear brand under the name Alanui, which translates to 'large path' in Hawaiian.
“Alanui has started its journey as a brand with a collection that focuses on a single item, produced in a variety of patterns: a buttonless oversized jacquard cashmere cardigan, edged with a dense fringe and closed with a two-tone belt. That’s it: an adaptable piece with no immediate gender connotation and no season. The colorful jacquards pay homage to the Indian America iconography, but this is just the beginning of a path that can lead in many different directions.
Alanui is lovingly and painstakingly crafted in order to get to the level of luxury that truly gets better with time. The complete opposite of throwaway fashion, the oversized cardigan is made with the finest Italian cashmere, taking five hours to be knitted and another six to be assembled. Every detail goes into the building of something uniquely luxurious yet eminently understated, from the hand-woven labels to the hand-made fringes, from the tactile paper of the box to the Hawaiian fragrance that is spritzed on each cardigan before being boxed.“