You are forgiven of you don’t think of former ‘Gossip Girl’ Blake Lively and Martha Stewart as being fast friends. But they are such good friends that Martha stepped in at the 11th hour to make Blake’s wedding to actor Ryan Reynolds a southern success.
Lively is profiled in the August issue of Vogue, lensed in a western-inspired fashion editorial by Mario Testino. GlamTribale’s focus is Lively’s new website Preserve, dedicated to celebrating small quantity, artisan made products. Preserve is part digital magazine, part e-commerce venture, part video blog with an inventory including food, clothes, pillows, dishes, dining-room tables, jewelry and other designs that evoke “a kind of moody-spooky beauty that one associates with Savannah or New Orleans (a favorite place of Lively and Reynolds’s).
Heading over to the Preserve website, the talk is sincere and a bit surprising for a Gossip Girl. Preserve commits 5% of revenues to the Greater Good.
We celebrate and indulge in the treasures both high and low that we feature on Preserve. We are aware that a lot of what we are selling is outlandish in a world where people are starving and have nowhere to sleep. This is a real problem. One that eve on our high horse we can’t ignore. This is our community. Each of ours.
We have set our first goal of giving 5,000 children a meal, 2000 children a blanket, and 2,700 children a warm hoodie, all within the U.S.
We’re a small, but growing company. Our giving reflects our age. As we mature so will our contribution both fiscally and physically.
We acknowledge that we are human and are flawed. But please accept our intention is to do something pure. So we ask you, let this be a conversation. Help us grow. Help us gove. Please critique us, teach us and be patient with us in the process, as ultimately we are all in this, this spinning sphere, together.