Women's Vibrator Sales Skyrocket Say Durex, Trojan, Dr Berman

RedTracker| Enjoy our Monday morning technology trifecta. First we gave you Frida, the new huggable robot who promises not to take your job away, but …  Then we stop by the MIT media lab to meet The Huggable, who will be a great friend and companion to young and old.

We are progressive thinkers, so obviously we understand Frida’s sex appeal. And The Huggable has limitless positive possibilities, including babysitting the kids so that mom has a little down time of her own. 

The stats on vibrator sales suggest that when American women told iVillage they would rather read a book or watch a movie than have sex, the research team needed to ask ‘what kind of movie’ and ‘what kind of book’?

Moms Love Vibrators

Meet the Tri-Phoria, created by the condom company Trojan after a 2008 study with the Center for Sexual Health Promotion at Indiana University revealed that over half of American women had used vibrators, nearly 80 percent with their partner.

The Tri-Phoria joins the A:Muse Personal Pleasure Massager by LifeStyles, which arrived in stores in January, and the Allure, by Durex, which made its over-the-counter debut in 2008; both models are $19.99. Alan Cheung, senior brand manager for Durex, said that sales of the company’s vibrating products are up 60 percent over the last six months, compared with the same period last year. “Consumers are definitely not shy about this kind of purchase in the retail environment,” he said. via NYTimes

Women are becoming notoriously pragmatic about vibrators, continues the NYTimes, with Dr Laura Berman advising moms to buy a vibrator for their daughters. ‘If she gets hot and bothered on a date,” Dr. Berman said about the daughter, “she can go home and self-stimulate, instead of getting pregnant.’

America’s morality police must have picketed outside Dr Berman’s office.