Weighing the Value of Celebrity Publicity

GivingTracker| The Daily Beast recently looked at the impact of celebrities on their favorite charities. In reading The Celebrity Impact Rankings, know that it’s not a heirarchy of money actually donated to the charity by the celebrity. The ranking is a bit of make believe Monopoly funny money, that weighs the value of publicity mentions in various media.

Justin Timberlake’s support for his favored charity is worth $9.3 million. Paris Hilton’s $538, based on mentions. This ranking reflects both frequency of mentions and quality of press mentions — my blog isn’t worth a story in the NYTimes. Not yet, anyway.

The article connects celebrities with their stated favorite charities, which is its main value. In some cases, the celebs donations are listened, but most are anonymous. Read The Celebrity Impact Rankings via The Daily Beast