The Macallan: The Perfect Shots | Albert Watson | Perfect Branding

Dots| Unintentionally, we’re tracking The Macallan Scottish whiskey brand for the second time in three weeks. Today’s focus is The Macallan: The Perfect Shots platinum prints by Scottish photographer Albert Watson.

The images connect The Macallan brand to the craftsmanship, people and land that make its premium whiskey.

Three weeks ago, we wrote up The Macallan’s success in auctioning off the world’s most expensive whiskey, with the $460,000 going to support a global water charity. This campaign is Cultural Creatives marketing that appeals to Smart Sensuality people, and it’s very well done.

‘The Macallan’ Whiskey Lalique Decanter Raises $460,000 for Water Charity.