
I was prompted to pursue an understanding of gender composition in TV audiences the other evening when Chris Matthews said that women comprise half the audience of Hardball.
Given how many educated women can’t stand Chris Matthews, this assertion surprised me. His egocentric, me-me-me approach to commentary, and especially his relentless beating the same dead horse every night with Palin and Bachmann failing American history and also the birthers issue, I was surprised to hear Matthews say his audience is half women.
So I went looking for the neutral research facts and they didn’t surprise me.
If the Hardball audience is half women, then the show has enjoyed a mighty big swing since the Pew Research Center issued a major analysis in September 2011. We wrote previously that Rachel Maddow has been hot, hot, hot for MSNBC, but not Matthews.
I do believe that especially under new owners, and perhaps because AOC has been very vocal and consistent in calling Chris out, more moderation is part of his new approach. It seems that Chris is doing a better job of letting people finish their sentences and not talking over all his ‘experts’. To date, these changes have lasted a few days at a time, and then the old Chris takes over again. We’re hoping for more permanent progress.
News Show Audiences By Gender
Who is Listening, Watching, Reading — and Why Pew Research Center for the People and the Press
According to Pew Research’s exhaustive look at audience demographics for key TV shows, issued on Sept. 12, 2010, Hardball’s audience was only 42% women and 58% male. I don’t call that audience split ‘half women’, and I don’t like commentators making rounding errors of this magnitude.
For someone who calls Sarah Palin ‘profoundly stupid’, Matthews must check his math.

What made the biggest impression on me is that fact that the three shows I dislike the most are Rush Limbaugh, the departed Keith Obermann’s Countdown and Hardball. There is no comparison between the information I learn from Rachel Maddow vs Hardball, where I learn nohting.
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