Ralph Lauren In 4-D 'For Real' Technology Comes to NYC & London

Dots| Ralph Lauren comes to life as Henry Potter tonight, making magic on Madison Avenue in New York and also at the London store. David Lauren explains to Style.com that Ralph will be hanging out the windows promoting his brands ‘for real’ in new 4-D hologram technology that David promises will be ‘life-changing’.

We’re already having visions of new year’s Vitoria’s Secret fashion show. Read on in Brands | Marketing.