DolceTracker| Pragma Group, headquartered in Beirut, plans to spend $150 million developing a Roberto Cavalli-branded club and cafe group in the Middle East, Asia-Pacific and South America.
Pragma presently operates the Cavalli Club at the Fairmong oetl in Dubai. Current plans are to open 15 locations. The Italian Cavalli has also franchised his ‘Billionaire’ brand to Pragma, to renovate the Palladium conference centre in Dubai Media City. via The National