NIKE Talks Up New Soweto Sports Training Facility

GivingTracker| Two days ahead of the FIFA World Cup 2010 kick-off at South Africa’s Soccer City stadium, Dazed Digital talk to NIKE Inc’s President and CEO, Mark Parker, about the company’s new training facility in Soweto and Nike’s relationship with global communities.

Every year 20,000 youngsters will be given an opportunity to develop their skills and will also be given access to expert training by internationally renowned South African footballers like Eric Tinkler and Shaun Bartlett. Beyond football, the centre aims to educate young people about HIV/Aids through life skills programmes. A permanent blood testing clinic has been set up at the premises, which follows Nike’s partnership with (RED) through the “Lace Up, Save Lives” campaign. via Dazed Digital

More reading about RED:

Penelope Cruz Echoes Bono (RED) Message (Vogue France Cruz guest-editor issue)