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Wednesday
Apr062011

NBC Believes Meredith Vierira May Leave Today Show

RedTracker| Reuters reports that NBC Today Show cohost Meredith Vieira will likely leave the show when her ‘reported $11 million annual contract expires in September.’

It’s said that Vieira wants to spend more time with her ill husband. The anchor seamless entered the Today Show after the departure of Katie Couric.

The Today Show’s air time — four hours Monday-Friday and three hours on the weekend — makes it the major profit center of NBC News.

“Today” generated $454 million in ad revenue last year for its weekday broadcasts alone, according to estimates provided by Kantar Media. (By comparison, ABC’s “Good Morning America,” a perennial No. 2, took in $314 million, and CBS’ “Early Show,” a distant third in the ratings, earned $178 million.)

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