Love to Eat| In what may be a host of new products that modify human behavior by impacting the brain, American researcher Dr David Sinclair has developed a spray that blocks the effectiveness of endorphins, thus breaking the “pleasure rush” that people get from too much using food or alcohol in excess, as part of their lifestyles.
Scientists believe that the spray, currently being tested in Finland with dramatic results, allows the user to unlearn bad behaviour and adopt more healthy patterns of consumption.
Already the treatment, which is starting human trials in Finland, has shown almost 100 per cent effectiveness in animals. In alcohol trials it has been 78 per cent effective. via Telegraph UK