Not only do Western women’s magazine seeking to penetrate Middle Eastern markets have nationalist-based cultural challenges. They often run into problems with local customs.
The Saudi edition of Marie-Claire featured a story on Saudi women’s football, with players clad in trousers, long sleeves and headscarves. The local culture of Jeddah permitted the story, which was banned in Riyadh.
Asharq Alawsat explores the challenges and opportunities for women’s magazines in the Arab world: Writing for Arab World No Piece of Cake.