Jennifer Caserta's IFC Programming 'Too Good for Mainstream'
Dots| IFC’s Jennifer Caserta has a strategy for the fledgling cable channel that we understand. She seeks to acquire “critically acclaimed”, low-rated series such as Freaks and Geeks, while producting original programming too sophisticated for prime time, but desperately valued by smaller, loyal audiences.
Peeling The Onion: IFC just launched the Onion News Network, the first TV iteration of the newspaper turned website, complete with on-air reporters, local news stories, and White House “correspondents.” Caserta describes it as a spoof of Anderson Cooper 360, The Situation Room, and Fox’s The O’Reilly Factor. In a who-can-tell-what’s-real twist, the net is hosted by “Brooke Alvarez,” an anchor played by real-life former Fox Newser Suzanne Sena.
Caserta started out in the ad sales and marketing departments of Oxygen, the Food Network, and Court TV before joining IFC as vice president of marketing in 2004, writes Fast Company.
She left two years later to run Fuse, the music channel, but returned in 2007 to take over IFC’s TV and online programming as well as its marketing and communications. Can Caserta succeed with a strategy of creating programming “too good for the mainstream”. Yes, yes, and yes. We’re watching closely.
Share Article Mon, January 17, 2011 2 Comments in America, Business, Women's Lives tagged IFC, Jennifer Caserta, Onion News Network, The Onion, media
Reader Comments (2)
BOYCOTT AMERICAN WOMEN
Why American men should boycott American women
http://boycottamericanwomen.blogspot.com/
I am an American man, and I have decided to boycott American women. In a nutshell, American women are the most likely to cheat on you, to divorce you, to get fat, to steal half of your money in the divorce courts, don't know how to cook or clean, don't want to have children, etc. Therefore, what intelligent man would want to get involved with American women?
American women are generally immature, selfish, extremely arrogant and self-centered, mentally unstable, irresponsible, and highly unchaste. The behavior of most American women is utterly disgusting, to say the least.
This blog is my attempt to explain why I feel American women are inferior to foreign women (non-American women), and why American men should boycott American women, and date/marry only foreign (non-American) women.
BOYCOTT AMERICAN WOMEN!
Anne here. I'm letting Mr. Rambo's comments stand, and we'll see where this goes. I've read the blog and certainly won't have AOC become a marketing vehicle for him.
As a researcher I'm always interested in what people have to say and on the face of it, I don't find his blog misogynistic, even though it takes a strong stand against American women.
Future comments must address the actual post, John. Thanks for sharing your thoughts. Anne