Estee Lauder spokesmodel Liu Wen | China's Luxury Market

Estee Lauder has released an absolutely stunning photo of their new spokesmodel Liu Wen.

China is our fastest-growing market,” says Estee Lauder’s global brand president, Jane Hertzmark Hudis.What better way to honor that than to hire a native of the country?

We’re doing very well in Asia, and we’re No. 1 in China says Aerin Lauder, senior vice president and creative director. So Liu Wen sends the perfect message at the perfect time.

Coach Inc, the US-based handbag and accessories retailer, plans to open 25 stores in China during its current fiscal year, which ends in June 2011.

“China is growing at a faster pace than expected and we will reach our sales target of $250 million in the market by June 2012, a year ahead of the planned time frame,” said Victor Luis, president of Coach’s international retail branch.

A recent Bain & Co. report on the luxury market projected a 30 percent short-term growth in China.

More reading:

Liu Wen | Sebastian Kim | Muse Fall 2010 | ‘Dynasty’

Liu Wen | Tiziano Magni | Numero China October 2010

China’s New Luxury: Grace Gao | Nei Yuan Gui | Numero China No.2 Oct 2010