GivingTracker| It’s been a great week PR-wise for the Edun brand. When your partner Louis Vuitton gives you a global ad boost, good things hopefully come to good people with an African-development strategy.
Today’s WSJ tells a more complex business strategy about the Edun brand and the challenges of manufacturing in Africa. Reality is that almost 90% of Edun’s production is now in China. Reality is that the Ali Hewson and Bono almost threw in the towel and lost $20 million.
A new Edun collection debuts tomorrow in New York in a Brand New Day scenario. Woops. That’s Sting, nmot Bono. Read on for not-politically-correct analysis of the challenges of walking your talk as a social-activist brand.