DolceTracker| A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% of owners of the devices say they read more now than previously, and 58% say about the same as before.
The results indicate high potential for reversing a decline in reading among Americans, as mainstream readers adopt the new devices.
Some 11 million Americans are expected to own at least one digital reading gadget by the end of September, estimates Forrester Research. U.S. e-book sales grew 183% in the first half of this year compared with the year-earlier period, according to the Association of American Publishers. via Wall Street Journal