Good Reads

Ferdinand Cheval’s ‘Palais Ideal’ Was Built By One Man One Pebble At A Time

Banksy Releases ‘Welcome to Gaza’ Video Complete With Kitten For FB Lovers

Global Costs of Living By Country Established By People Living There
jd Forte’s ‘The Up and Comers’ & A September 11 Women’s Rights Reflection

Scandinavian Women Lead the World in Equality & Governing | Anne Sends Big Hugs to Helsinki, Finland

Islam, Western Guilt, Original Sin & Sensuality | Koray Birand’s Alyssa Miller Images Celebrate Female Eroticism

Billionaires Going Rogue 2012 Election | Rise of Superdads | Over My Dead Body | Dating Goes Partisan

Australian Ballet Jubilee | Will Davidson | Vogue Australia November 2012 | ‘Heavenly Creatures’

Fashion’s Hippie Love Trend Is Tied to Womanly Cultural Creative Values

50 Years Later, Marilyn Monroe Remains the Ultimate Smart Sensuality Blonde

Cosa Bella’s ‘La Dolce Vita’ | Women of Harlot Babylon

Eve Ensler’s ‘The Vagina Monologues’ Will Be Read With Eve Ensler At Michigan Capitol June 18th

Tabea Koebach | Seiji Fujimori | The Ground #2 | ‘The Throne’

Elephants are Matriarchal and Kind to Females in the Animal World | Stop the Republican Disgrace of Elephants

Believing in Birth Control Doesn’t Make Me Un-American | 2 Ps in a Pod by Anne

Franca Sozzani: Living Simply and Thinking Big | We Call It Cultural Creative Wisdom

Marloes Horst | Will Davidson | Harper’s Bazaar Australia March 2012 | ‘Wanderlust’

Bro. Dennis on Ultra-Orthodox, Fundamentalist, Extreme Moralists as ‘Evil Incarnate’| 2Ps in a Pod

Anne of Carversville & Sensuality News do not accept submissions.

Fashion Only

Editorials All Channels

Ad Campaigns/Lookbooks

Eye | News Worth Reading

Eye 6-3-15 | John & Elora Hardy Reinvent Sustainable Bamboo Design in Bali

Eye 5-28-15 | ‘McQueen’ Play Opens In London To Mixed Reviews As Sister Janet Reveals Alexander McQueen’s Sexual Abuse With Her Then Husband

Eye 5-16-15 | Livia Firth Promotes The Trus Cost Fashion Industry Documentary

Eye Woman 5-14-15 | Helena Christensen & Camilla Staerk | Cate Blanchett | Linda Evangelista

Eye 5-2-15 | The Clooneys | Amal Clooney Defends Ex Maldives President Mohamed Nasheed | 10 Luxury Maldives Resorts | George Clooney Stylist
Eye 4-27-15 | Gisele Bundchen Nude For Vogue Brazil May 2015 | Gisele As Earth Goddess & UN Ambassador for Environment

Eye 4-26-15 | Luxury At V&A | London Craft Week | Lagerfeld in Bonn with Wanda Barcelona

Eye 4-23-15 | Tom Ford On Gucci, Feminism, Nudity & Friend Julianne Moore
Eye 4-19-15 | Tiffany’s New Look | NYC Whitney Museum Opens May 1 | Meryl Streep Funds Lab For Women Screenwriters

Eye 3-20-2015 | Vogue Explains Meerkat | East Austin, Texas Under the Lens | Rick Perry Called By God To Serve

Eye 3-15-15 | Blake Little Honey People | Vertical Farming In Newark, NJ | Honey Harvest Revolution

Eye 3-12-15 Industry City in Brooklyn | London Top City For Super-Rich | Bottega Veneta Opens Home Palazzo

Eye 3-8-15 | President Obama Selma Address Full Text | Stephen Somerstein ‘Freedom Journey 1965’ Images | Stefan Sharff’s Documentary Of 3rd Selma March

Eye 2-21-15 | A Digital Tizzy Erupts Over Emma Watson & Prince Harry Rumors | Karlie Kloss Hangs Up Her Victoria’s Secret Wings

Eye 2-15-15 | Happy Chinese New Year | Monsanto’s Travails | Gods and Kings: Mcqueen & Galliano

Eye 2-10-15 Queen Rania Pleads For Arab Action Against ISIS | Angelina Jolie Opens London Center For Women, Peace & Security

Eye 2-3-15 | VF Crowns Brady-Bundchen America’s Third Fanily | Beyonce Unites With Marco Gorges In Healthy Nutrition Home Delivery

Eye 2-2-15 | Mami Wata Resurgence As Global Goddess | 55,000 Years-Old Female Skull Provides Critical Link In Human Evolution & Migration Out of Africa

Eye 1-19-15 | Feminine Delights From Emily Baker | DKNY, Eve Ensler & Lebanon

Eye-1-18-15 | Lifetime’s Whitney Houston Biopic | Hollywood & Gaza | Cindy Crawford On Why Supermodels Happened

Eye 1-12-15 | John Galliano Returns At Teatime London | Hollywood Stands for Charlie | Adidas Originals Campaign

Eye 1-7-15 | Ginta Lapina Is Lost In LA In Her Burberry Trench Coat | Burberry Celebrates Bees That Need Saving

Eye | Spring 2015 Designer Brands | Donna Karan’s Ode To Smart Sensuality Women

Eye 1-4-15 | Rosie Huntington Whiteley For M&S | Lensed By Kai Z Feng | Helping UNICEF In Cambodia

Eye 1-2-15 | Spring 2015 Designer Brands | Prada — the Feminist Who Became A Fashion Designer

Eye 12-30-14 | Spring 2015 | Designer Brands | Ralph Lauren

Eye 12-21-14 | Global Futures & Nature-Inspired Design | Global Food Supply | US & Climate Change

Eye 12-9-14 | Kate Middleton Art Muse | Taylor Swift 1989 | Victoria’s Secret Fashion Show

Eye 12-6-14 | Natural Artistry From Nunzio Paci & Edouard Martinet | Man As Tree

Eye 12-3-14 | A Traveling Education } Meditation Rebuilds Brain Structure | Trends In Remarriage

Eye 11-23-14 Elisabeth Daynes Early Human Sculptures | Annie Leibovitz ‘Pilgrimage’ | Anne Says More Kimye Coming

Eye 11-13-14 | Prince Ea ‘Anti Social Network | VIDA Sustainable E-commerce Site | Barney’s Holiday Windows

Eye 11-9-14 | Neonics & Honeybees | Bee Friendlier Flower Bombing | Whole Foods For Honeybees

Eye 11-5-14 | Toni Garrn Closed Denim For Burkina Faso | Cindy Crawford’s 2015 Art Van Charity Challenge

Eye 10-25-14 | Berlin Light Show Will Commemorate The End Of Berlin Wall | South African Textiles That Bear Witness

Eye 10-19-14 Gisele Bundchen Chanel No. 5 Commercial | Kurdish Women Fighters  Yahoo’s Marissa Mayer Under Intense Pressure

Eye 10-14-14 Zaha Hadid’s Catharsis For Cambodia | WikiLeaks Gets Fashionable | London’s Hackney Fashion Lab

Eye 10-11-14 October 11 Is International Day of the Girl | Honoring Malala Yousafzai’s Nobel Peace Prize & Angelina Jolie As A British Dame

Eye 10-8-14 | H&M Jumpsuit: When Style & War Collide | Amazon Women | Burqa Bans

Eye 10-5-14 | American Parenting as Religion | Elisabeth Holmes Billionaire | Kurdish Women Fighters Update

Eye 10-1-14 | Fondation Louis Vuitton | Vogue Meets Gesquiere | Stella McCartney Redo 

Eye 9-28-14 | Victoria Beckham Has Passion For UN Ambassador Role | Women & Heart Disease | Apologies to UAE Pilot Major Mariam al-Mansouri

 

 

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Wednesday
Feb022011

Culture Chanel Website Fails To Maximize Viewer Interaction Opportunity

DesignTracker Luxury Daily critiques French fashion brand Chanel’s new micro website supporting Culture Chanel, a new exhibition in Shanghai’s Museum of Contemporary Art.

The website is getting enormous traffic, based on their Alexa.com rank of 10,000 already. When Christopher Dessi, managing partner at Drive Action Digital, comments “This looks great, but Chanel does not drive users to social destinations,” he is spot on, calling the online exhibit a linear event, and not inclusive and social.

As Luxury Daily and Dessi acknowledge, many luxury brands believe that social media dilute brand prestige, although LVMH and Burberry disagree. Both companies are deeply committed to direct interaction with their customers, agreeing to lose some control of the editorial process.

NOWNESS.com allows viewer to vote Love | Don’t Love on each day’s featured post. Not only does NOWNESS generally produce great content but that single gesture elicits physical, mental and evaluation engagement from the viewer.

Consumer research will tell you this is a major step in inspiring me to return again. Cognitive anthropologist Dr. Bob Deutsch argues that luxury brands must move beyond social networks to a more sophisticated level of engagement with consumers.

To build a brand, luxury marketers should not waste time asking what consumers like, need or want; they should discover who these people really are.  This requires research techniques that can elicit – and hear — stories about how people feel about their world and the world.  The subtext of stories is people’s identities, not their interests.

This modification in perspective will help luxury marketers have a hand in sculpting the changes that are shifting the ground under their feet.  These changes include:

  • From brands to “me-as-brand.”
  • From person-as-viewer to person-as-participant to person-as-creator-of-content.
  • From product-to-person communication to person-to-person conversation.
  • From information-gathering to experience-gathering.

Social Tribes Are More Potent Than Social Networks for Luxury Brands is a must read article for business and brand folks. So is Fashion’s Collective. Anne

More reading:

Brands Create Online Media Outlets to Bypass Magazine Costs & Restrictions

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