Good Reads

jd Forte’s ‘The Up and Comers’ & A September 11 Women’s Rights Reflection

Anne Rethinks ‘Flawless’, Third-Tier Male Photographers & Values That Matter

Eden Foods Files Suit Against Contraception Mandate, Citing Birth Control As Immoral. PLEASE!!! Anne Says: Don’t Support Eden Foods With Your Wallet!

Scandinavian Women Lead the World in Equality & Governing | Anne Sends Big Hugs to Helsinki, Finland

French Roast News

Why Philadelphia Women Need the Earned Sick Days Bill

Izabel Goulart in Sign from Lilith That Anne Has Religious Morals After All

Gang of 10 Republican NM Women Want to Jail Rape Victims for 3 Years If They Abort

First Lady Michelle Obama in Jason Wu | The Feminine Feminist

Cameron Russell Says Privilege & Insecurity Make Modeling A Bad Career Choice

Islam, Western Guilt, Original Sin & Sensuality | Koray Birand’s Alyssa Miller Images Celebrate Female Eroticism

Is Maison Martin Margiela’s H&M Collaboration Subversive in Nature?

Billionaires Going Rogue 2012 Election | Rise of Superdads | Over My Dead Body | Dating Goes Partisan

GlamTribale Jewelry & Omo Valley People @ Kol Ami Craft Show Oct 13-14 2012

Sailing Towards Ithaca As A Sensual Journey

Australian Ballet Jubilee | Will Davidson | Vogue Australia November 2012 | ‘Heavenly Creatures’

Fashion’s Hippie Love Trend Is Tied to Womanly Cultural Creative Values

50 Years Later, Marilyn Monroe Remains the Ultimate Smart Sensuality Blonde

Alfred Hitchcock’s Obsession: Sienna Miller As Tippi Hedren in ‘The Girl’

Yahoo CEO Marissa Mayer: Female, 30-Something, Glamorous & Pregnant | Women’s IQs Now Higher Than Men’s

Cosa Bella’s ‘La Dolce Vita’ | Women of Harlot Babylon

Our Jewelry Expresses the Eroticism of Nature & Beauty of Woman

Louis Vuitton’s Yayoi Kusama Celebration | David Austin Roses | Kate Scott Photography

Eve Ensler’s ‘The Vagina Monologues’ Will Be Read With Eve Ensler At Michigan Capitol June 18th

Small Town Aryanna Strader Voters Like Cupcake Liners, Too

Catholic Bishops Hats Inspire Coconut Shrimp Recipe

For Sister Margaret Farley Responsible Pleasure Is Not a Sin

UniteWomen.org Calls Out PA (R) Congressman Joseph Pitts, Sponsor of HR 358 ‘Let Women Die’ Bill

Bye Bye to UniteWomen.org, Karen Teegarden & Anita Doll Fiouris

Tabea Koebach | Seiji Fujimori | The Ground #2 | ‘The Throne’

Elephants are Matriarchal and Kind to Females in the Animal World | Stop the Republican Disgrace of Elephants

Believing in Birth Control Doesn’t Make Me Un-American | 2 Ps in a Pod by Anne

Franca Sozzani: Living Simply and Thinking Big | We Call It Cultural Creative Wisdom

Marloes Horst | Will Davidson | Harper’s Bazaar Australia March 2012 | ‘Wanderlust’

Research Review: Are Kids of Gay Parents Better Off With Mom & Imprisoned Dad?

Bro. Dennis on Ultra-Orthodox, Fundamentalist, Extreme Moralists as ‘Evil Incarnate’| 2Ps in a Pod

Anne of Carversville & Sensuality News do not accept submissions.

Sensual and Superyoung

Healthy, Sensual Living Blogs

Anne’s Sensual Vitality Blog

Health: Libido, Sexuality, Superyoung Longevity

 

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Wednesday
Feb022011

Culture Chanel Website Fails To Maximize Viewer Interaction Opportunity

DesignTracker Luxury Daily critiques French fashion brand Chanel’s new micro website supporting Culture Chanel, a new exhibition in Shanghai’s Museum of Contemporary Art.

The website is getting enormous traffic, based on their Alexa.com rank of 10,000 already. When Christopher Dessi, managing partner at Drive Action Digital, comments “This looks great, but Chanel does not drive users to social destinations,” he is spot on, calling the online exhibit a linear event, and not inclusive and social.

As Luxury Daily and Dessi acknowledge, many luxury brands believe that social media dilute brand prestige, although LVMH and Burberry disagree. Both companies are deeply committed to direct interaction with their customers, agreeing to lose some control of the editorial process.

NOWNESS.com allows viewer to vote Love | Don’t Love on each day’s featured post. Not only does NOWNESS generally produce great content but that single gesture elicits physical, mental and evaluation engagement from the viewer.

Consumer research will tell you this is a major step in inspiring me to return again. Cognitive anthropologist Dr. Bob Deutsch argues that luxury brands must move beyond social networks to a more sophisticated level of engagement with consumers.

To build a brand, luxury marketers should not waste time asking what consumers like, need or want; they should discover who these people really are.  This requires research techniques that can elicit – and hear — stories about how people feel about their world and the world.  The subtext of stories is people’s identities, not their interests.

This modification in perspective will help luxury marketers have a hand in sculpting the changes that are shifting the ground under their feet.  These changes include:

  • From brands to “me-as-brand.”
  • From person-as-viewer to person-as-participant to person-as-creator-of-content.
  • From product-to-person communication to person-to-person conversation.
  • From information-gathering to experience-gathering.

Social Tribes Are More Potent Than Social Networks for Luxury Brands is a must read article for business and brand folks. So is Fashion’s Collective. Anne

More reading:

Brands Create Online Media Outlets to Bypass Magazine Costs & Restrictions

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