Clé de Peau Beauté | MoreGardens Make NYC Beautiful

AOC Shop| Clé de Peau Beauté’s spring 2010 collaboration with MoreGardens.org is a breathtaking visual example of the fast-evolving marriage of brands and charity.

In the case of MoreGardens.org, the visual landscape is hardly inspiring. We’re not talking Central Park but broken concrete sidewalks in the Bronx, without a blade of grass in sight. By the time you’re finished inhaling Paola Pieroni’s exquisite rose photos, you want to support community gardens in poor neighborhoods.

Buying a lipstick from sister Lucia Pieroni’s beauty collection, inspired by the roses, seems an equally noble gesture. Smart Sensuality marketing executed with this degree of beauty and finesse is truly inspiring. Read on with links to all the websites mentioned.