Cigarette Companies Target Women in Developing Countries

Behind the Veil| The World Health Organization has asked the tobacco industry worldwide to stop targeting women in developing countries.

“The tobacco industry is spending heavily on seductive advertisements that target women especially in low- and middle-income countries,” Douglas Bettcher, director of WHO’s tobacco free initiative, said at a news briefing: “The advertisements try to dupe women in believing that tobacco use is associated with beauty and liberation.”

In Egypt, one cigarette manufacturer uses a cigarette packet that looks like a perfume container.  via Reuters