In Britain restrictions prevent using images of the royal family to promote goods and services. In America, First Lady Michelle Obama clamped down hard on PETA, when they tried to use her image in an anti-fur ad.
Jealousy International, a lingerie company based in China, has the tag line “Free your mind, free your style”. Emulating British royalty and the memory of Princess Diana is a perfect example of developing an indy Chinese attitude.
Marking the anniversary of Diana’s Augusut 31, 1997 death in Paris, Jealousy International unveiled their new Diana collection at Shenzhen airport in China with the message: ‘Feel the romance of British royalty, Diana underwear’.