DesignTracker| Chanel and fashion destination Colette have joined forces to open a pop-up boutique tomorrow at 336-340 rue Saint-Honoré, in the industrial surrounds of a former garage. Chanel regularly shows in industrial interiors. Above is the Chanel finale from the Spring Summer 2011 show at the Grand Palais.
Their installation will combine, says the press release:
“fashion, visual arts and musical performances, resulting in a fun-fuelled, creative mix by Chanel and Colette with a rock ‘n’ roll vibe. The headlining creations from Chanel Spring-Summer 11 collection will be juxtaposed with a selection from young designers chosen by Colette. Classic Chanel bags and this season’s bag designs will be originally customised by various artists. ÉRES [the swimwear brand owned by Chanel] will be included in the mix with pieces from its collection in a palette of black and iridescent hues that will beautifully contrast with Maison MICHEL’s spotted veils. Also waiting to be discovered, or rediscovered, is a selection of books published by Éditions 7L and back issues of Visionaire magazine. “