DesignTracker| Former Vogue Paris Carine Roitfeld’s fall work schedule is shaping up. WWD reports that Barneys New York has booked Roitfeld to be guest muse, inspiration, editor and stylist for Fall 2011, in a collaboration with photographer Mario Sorrenti and Barneys creative director Dennis Freedman. Roitfeld will even turn her inner spirit and fashion focus to the famous Madison Avenue windows, unveiled in September.
Roitfeld, who is also finishing her new book with Rizzoli, is happy to be spending more time in New York.
“For me, Barneys has always been the biggest name in luxury department stores, so to be able to participate in this project with them, and be visible during the next fashion week in New York, is my dream come true,” she said. “To a French girl, it’s a big, big dream.”
Freedman explained that the campaign will not just be styled and edited by Roitfeld but will reflect “the woman that she is and her personal style, which we feel is the perfect reflection of our customer. She is the ideal muse as well as editor. She has a unique and extraordinary personal style. She appeals to all ages. She is independent and strong, and yet she is completely feminine. She is a woman of the world, which we like to think our customer is, as well.”
Says Mario Sorrenti, who worked with Roitfeld extensively at Vogue Paris: “I am hoping to capture something very personal, a portrait of her in a way,” Sorrenti said. “When Carine and I are together, it’s fun, and she is really cool and really herself, and it’s that intimacy that I want to capture. She has a great sense of humor, and she is very provocative and very free in the way that she doesn’t plan about who she is and what she is going to say. She is very natural, which is great.”