Monday
Mar092009
Bernard Arnault's Brand Strategy Supports New Consumer Values
Dots| We profile Bernard Arnault, probably the most influential luxury-goods tastemaker on the planet. With our focus on Smart Sensuality women — sensual brainiacs with heart — we believe that Bernard Arnault keenly understands the shifting values landscape among consumers and will move not only to sponsor creative talent, but also to pursue businesses that are eco-friendly, finely crafted, and devoted to philanthropy as part of their brand DNA.
Read on: Bernard Arnault: A Modern Tastemaker Exploring Our Cultural Creative Future.
Share Article Mon, March 9, 2009 Post a Comment in Business, Philanthropy, Style tagged Bernard Arnault, LVMH, Smart Sensuality consumers, brand values, luxury, luxury brands, luxury consumers
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