Bernard Arnault Invests in Ethical Brand Edun

DesignTracker| Bernard Arnault has made good on his coments that LVMH recognizes the need to invest in a Cultural Creative (my word) fashion company.

This week LVMH announced their intention to take a minority (but nearly 50%, according to the WSJ) stake in Edun, the ecological and ethical fashion start-up founded by Bono and his wife Ali Hewson.

Edun is founded on fair trade practices and has a high profile in celebrity activist causes. Read on: LVMH Backs Bono’s Edun, and the Growing Power of Cultural Creative and Smart Sensuality Brands.