DolceTracker| We’re intrigued with the distinctly fresh approach of marketing individuality, confidence and style in Balenciaga’s new fragrance release. The French have always been individualists and the buzz words about the Balenciaga Fragrance express this national female identity: fragile and certain; luminous and discreet; sophisticated and fiery; chic and impertinence.
In an evolving American branding landscape that has celebrated woman’s desire to look her best by falsely adopting celebrity style, Balenciaga Fragrance celebrates HER own promise. As most French women understand, SHE is good enough. Watch Balenciaga Fragrance video.