Trend Dots| iPads go on sale today in America as tech pundits and market watchers wonder if Steve Jobs and his Apple team have just launched the next big wave in user-directed digital experience. Being a dedicated Mac user for years, I’m thinking this morning about Easter, Eve and Apples. Jobs appears on the cover of TIME magazine worldwide this weekend, prompting me to write Steve Jobs | iPad | Female-centric Technology.
The Vatican calls the Catholic Church ‘she’ all the time, and I don’t like their choice of words. Why is an institution that forbids birth control and is mired in sex abuse cases, a ‘she’. There’s nothing about the Catholic patriarchy that’s a ‘she’.
Apple is another story, one that delivers on its promise and doesn’t merely play dressup in red costumes. Apple is truly a right-side leading, she-brand with plenty of alpha-driven, left-brain horsepower.
Apple is a matriarchy, proving that men can embrace female-centric principles. Now I’m having a ‘moment’ thinking about the apple logo — the apple with a bite taken out of it. To be accurate, the first Apple logo was designed in 1976 by Ronald Wayne, as a tribute to Isaac Newton.
It didn’t take long for progressive minds to join my Smart Sensuality view of Apple.
Jean-Louis Gassée, former Apple executive and founder of BeOS, quipped about the logo:
One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy.
Yes! The female-centric DNA of Apple and iPad represent every quality feared by the Vatican. This is why the Catholic Church is not a ‘she’ no matter what the religious boys club calls her. And Apple, Inc?
Apple unleashes global, ET she-power in a world that desperately needs a massive invasion of estrogen. Anne