America's Mostly Love Affair With Bras

Body | Beauty | Culture How we forgot the 100th anniversary of the bra’s invention escapes us. Woman’s favorite contraption is 100 years old. You could assume the brassiere was invented by a man, but you would be wrong. A woman was in charge of this life-changing body politics project. 

We look at the history of the bra, our fav bra campaigns and also consider what feminists were really up to, when they banned (NOT burned) bras for liberated women. Thankfully for Victoria’s Secret the feminist rebels didn’t prevail. For the rest of us … Read on Happy 100th Birthday Madame Brassiere