The London Times explores the reason why so many British women are launching ethical businesses. A recent survey in England reports that 60 percent of women thought that ethical and environmental considertations in business were important, compared with only 48 per cent of men.
We believe that in the US, women also dominate over men in embracing these values, but believe that the European women are generally more advanced in making issues like sustainability, the environment, and fair trade key planks of their business mission.
One of my goals here in our Smart Sensuality column, is to ask the question of American women, why we lag European women in these business priorities and to track the evolution of Smart Sensuality women who will embrace them. Read Businesswomen making work a greener place, via London Times.