Women's Vibrator Sales Skyrocket Say Durex, Trojan, Dr Berman

Women’s Vibrator Sales Skyrocket Say Durex, Trojan, Dr Berman AOC Daily Musings

Meet the Tri-Phoria, created by the condom company Trojan after a 2008 study with the Center for Sexual Health Promotion at Indiana University revealed that over half of American women had used vibrators, nearly 80 percent with their partner.

The Tri-Phoria joins the A:Muse Personal Pleasure Massager by LifeStyles, which arrived in stores in January, and the Allure, by Durex, which made its over-the-counter debut in 2008; both models are $19.99. Alan Cheung, senior brand manager for Durex, said that sales of the company’s vibrating products are up 60 percent over the last six months, compared with the same period last year. “Consumers are definitely not shy about this kind of purchase in the retail environment,” he said.