Witherspoon, Avon’s Global Ambassador, opens the interview in Moscow, where 4,000 Russian Avon ladies have converged to meet her. Some have boarded a plane for the first time to help celebrate Avon’s 125th anniversary and to talk about women’s issues.
Talking about issues — rather than running from them — is the hallmark of a Smart Sensuality brand and the woman (or man).
An hour later, standing onstage, she explains why it’s important to speak up about domestic violence. Russia has no laws against the crime, and Avon is backing a campaign to change that. Witherspoon mentions a new national hotline, then wraps up with an energetic, “Thanks so much for having me!” The Russian women stand and clap, their hands high above their heads.