Isabeli Fontana by Craig McDean for Sensuous Nude by Estee Lauder

Isabeli Fontana by Craig McDean for Sensuous Nude by Estee Lauder AOC Sensually Yours

“Sensuality needs full expression — no one scent encompasses the full expression of what is sensuous,” Jane Hertzmark Hudis, global brand president for Estée Lauder tells WWD. “We always intended to use Sensuous as a platform to explore that concept. We are building this franchise for the long haul.”

Of all the companies that can help me rebrand the concept of sensuality, Estee Lauder knows how. Their brands always take the high ground in understanding the conflicting messages that women get about being sexy and respectable.