Imagining Food Pleasures Decreases Actual Consumption

Imagining Food Pleasures Decreases Actual Consumption AOC Health

The prevailing assumption is that thinking about your favorite food causes the brain to want more of it. We must discipline our brains and imaginations not to focus on the pleasures of certain foods because we will eat even greater quantities.

Being sensualists at Anne of Carversville, we can’t help but mirror these new research findings with the claims of the morality police that thinking about pleasure will automatically unleash our inner wild woman. This is why we require constant monitoring.

The researchers at Carnegie Mellon found that the reduction in actual consumption of the food, following imagined consumption was due to habituation — a gradual reduction in motivation to eat more of the food — rather than alternative psychological processes such as priming or a change in the perception of the food’s taste.