Steven Klein Delivers Sexy Drama In Equinox 'Commit To Something' 2016 Campaign

Equinox operates 77 upscale, full-service health clubs in the US, Toronto and London and is known for it glam ad campaigns.  The lifestyle brand's provocative, new 2016 campaign 'Commit to Something' combines activism, sexuality, women's rights and gay rights in seven powerful images lensed by Steven Klein.

Lydia Hearst offers up the most provocative of the photos as a breastfeeding beauty followed by Bianca Van Damme as a fearless activist. "It is the responsibility of advertising to communicate modern times and social issues," Steven Klein explains. "This campaign addresses today's issues and social commentaries, which is a powerful approach instead of portraying people as superficial objects with no narrative."

Employing his own sexy style, Klein reminds us that commitment isn't always virtuous.