Finland's Lindex Stores Uses Employees In New Lingerie Campaign
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Lindex is one of Europe’s leading fashion chains with over 490 stores in 18 markets. The brand delivers inspiring but affordable fashion concepts for women and kids. Lindex is part of the Stockmann Group based in Helsinki Finland.
The company Lindex expresses values that go far beyond fashion. Its spring ad campaign tapped Liya Kebede, Toni Garrn and Christy Turlington — not only because they are very successful models — but because of their dedicated philanthropic activities — Every Mother Counts (Christy), Liya Kebede Foundation and Plan International-Because I Am A Girl (Toni).
Now Lindex has launched its new underwear campaign, featuring employees as models. The results are a lingerie campaign that speaks to every woman.
“On set in Spring Studios London there was an amazing team of hair and make-up artists, stylists, a lovely creative director and an incredibly talented photographer who along with a whole bunch from Lindex made us feel fantastically cared for”, says Maria Sundqvist, Store Manager at Lindex store in Luleå, Sweden.
