Selling Easeamine: Compared to Dr. Hauschka Skin Care; Dr. Perricone's Anti-Aging Wrinkle-fighting System; and Intelligent Nutrients
Tuesday, June 2, 2009 at 4:27PM Today, I continue my discussion of Easeamine dual-purpose wrinkle cream, a second followup to the Cultural Creative story that I wrote in April Divine Intervention? Easeamine Dual Purpose Skin Cream Fights Wrinkles on Behalf of the Haves and the Have Nots.
Golden Peony via Flickr’s judy stalusThis article follows last week’s Easeamine Anti-Winkle Cream: Beyond Divine Intervention, What Do We Know about the Product?
I have no interest in Easeamine and am writing extensively on the product, because Google has “married” me to Easemine in both Google search and Google images, with a prime position.
With so much Easeamine search traffic, I feel obligated to write more investigative journalism about the product?
I have no relationship to Easeamine and I don’t want the perception that I endorse the product. I do intend to use the product and will track its impact on my own face, which has no botox or filler for 18 months.
Our intention today is to evaluate the Easeamine customer experience, because we know little about the product itself. Last week I wrote about the before and after photo results of Easeamine, which appear sound.
Because there is so little information on the Easeamine website, I proposed evaluating the customer experience of researching and buying the product with a similar experience at three other small beauty companies: Dr. Hauschka, Dr. Perricone’s Anti-aging Wrinkle-fighting System, and Intelligent Nutrients.
In fairness to Easeamine, the other beauty companies are ostensibly owned by professionals with extensive expertise in the beauty business of fighting wrinkles and developing new products.
Nevertheless, Easeamine is asking us to pay $65 for their dual purpose skin cream.
Much as we applaud the Carmelite’s industry in using such a sophisticated product to “do good” in their community, we are concerned about the lotions and potions that we’re putting on our faces. How does Easeamine stand up against other competitors, in selling us their product?
Looking at: Dr. Hauschka Skin Care, Perricone MD, and Intelligent Nutrients, how do these companies stand up against Easeamine in answering these critical questions for online shoppers? In each case I’ve chosen a similar product to Easeamine, but NOT one to replace it.
We are not examining product efficacy claims but how the online selling experience is organized in similar products.
Who?
Who is the person(s) sponsoring the product? Is there a doctor?
Dr. Hauschka Skin Care: WALA Heilmittel founded in 1967; extensive bios
Perricone MD: extensive bio; blog,
Intelligent Nutrients: extensive bio; Aveda founded 1978
Easeamine No bio on anyone involved in product or mfg; no history; patent # is referenced
white lily via flickr’s Lollie Dot Com
What?
What are the ingredients in the product?
Dr. Hauschka Skin Care $79.95 regenerating day cream; ingredient list provided, with explanations of ingredients
Perricone MD $100 concentrated restorative treatment, ingredient list provided, with explanations of ingredients
Intelligent Nutrients $50 Certified Organic Anti-Aging Moisture ingredient list provided, with explanations of ingredients
Easeamine $65 Facial Skin Cream No list of ingredients; no explanations of any ingredients in the product
Why?
What does the product claim to do? Is the science associated with the product explained?
Dr. Hauschka Skin Care bullet-point claims, in-depth but general discussion of holistic skin-care philosophy
Perricone MD bullet-point claims, a lot of science explained in ingredients pages
Intelligent Nutrients general benefit claims, specific to product discussion of how it works
Easeamine general benefit claims and before & after photos; no discussion of any science or principles of how ingredients are working together
Striated Orchid via flickr’s Daniel SchwabeWhen?
Are the directions for use clear?
Dr. Hauschka Skin Care Some products have extensive use info, but not this regerating day cream doesn’t.
Perricone MD No instructions for use re amounts; just general instructions for application
Intelligent Nutrients No instructions for use re amounts; just general instructions for application
Easeamine Specific instructions for application
Where?
Can we find this company? Can we call or email them for assistance?
Dr. Hauschka Skin Care: Company address, Customer Service toll-free phone & Hours, E-mail
Perricone MD: Company address, Customer Service toll-free, E-mail
Intelligent Nutrients: Company address, Customer Service toll-free & Hours, E-mail
Easeamine: Company address & phone, No toll-free & Hours Customer Service, E-mail for info
I hope this brief survey helps you determine whether Easeamine — or any of the other products featured — are right for you. I will be using Easeamine on my own face and will discuss the results, with before and after photos. Anne
Anne
Anne here. I’ve begun using Easeamine, supplied to me by the producers. I’ve taken photos of my face and will track the progress visually for us on a weekly basis.
Reader Comments (4)
Have you begun using Easeamine? I started the product 3 weeks ago. So far, I'm noticing my break outs have stopped and my skin seems clearer. I haven't seen a change in wrinkles, etc.. and I'm curious what your results will be. I still have a long way to go to the 90 day time frame which the company uses for the before and after pictures.
Hi, I haven't begun using the product yet, because I'm speaking with the folks at Easeamine about doing an unpaid, no makeup, photographed week-by-week, 13-week trial of the product for my readers.
If I understand the science correctly (I've read the patent application), the Easeamine should stimulate collagen production, which won't be noticeable the first few weeks -- unlike a filler, which I have used in the past, and saw immediate results.
I'll keep you posted and vice versa. It would be great if you could track your own progress visually. Can you take digital photos over time, no flash on, by moving a decent mirror to good light -- if your bathroom light doesn't throw enough direct light onto your face? Those photos can be the least positive, although they may be the most realistic for this exercise.
Thanks for sharing. Anne
I have been using Easemine for seven weeks, and by God, it's working! I started to notice a difference in the tightness of the skin along the jaw line and around my eyes at about five weeks. I am a little worried about the lack of information, and since a tube doesn't last more than a month, it is expensive. I can't deny it though - when I look in the mirror I look younger, and my skin feels like velvet.
I'm working with them now, Joan, to get more information on the science and will produce an another article soon. True, the product is expensive (they all are) but still less than fillers which can run as much as $5000 a year or more. It's my understand that if you're activating your own collagen production, then maintenance shouldn't be as expensive. Frankly, even though I haven't had fillers in 18 months (I truly wanted to see what I looked like) I was pleasantly surprised to see that my own collagen production had kicked in, even with the fillers. I actually look better now than five years ago, when I first used filler injections.
I believe that the Easeamine should be even more effective, based on my reading of the patents. Glad to hear that you're pleased. Anne