Anne's Speaking Program w/Descriptions
Sunday, May 31, 2009 at 11:20AM 
Each of Anne’s presentations is adapted to the individual needs of her client. They are derived from four core topics of focus and can be refined and expanded, based on budget and time availability.
Anne’s presentations run from 20 minutes in to three hours. She is also available as a group brainstormer for a wide range of projects and products targeted towards American women.
Anne’s consulting work is targeted primarily at branding, marketing, design and product development for American women. Her specialty is the Smart Sensuality woman, an ageless female with high standards of excellence, a Cultural Creative who identifies with Michelle Obama and a global network of sensual, resourceful, intelligent, optimistic, globally aware women who embrace career, family, friends, civic responsibility and — first and foremost — themselves.
Current Presentations
Key Lifestyle Trends for Women:
Statistics only tell part of the story of women’s changing lives. Anne digs beneath the surface, studying women’s changing lifestyles within these long-term cultural trends: Girls Rule; Viva La Difference; Do Tell; Are We Happy Yet; Goodbye Mayberry; Real or Surreal; New Eroticism; Forever Young; Uniquely Me; Dazed and Confused; Well-Lived Life; Class and Mass.
The presentation includes definitions and examples of each trend and a projection of where it’s headed in the future.
Anne documents her research with images and multi-media examples (where presentation technology permits) of how the trend is operating in branding, marketing and product development, across a wide range of goods and services.
Understanding the New Cultural Creative Consumer:
Anne traces the evolution of the Cultural Creatives, a term defined by Dr. Paul Ray, as the dominating values subset in 21st century, consumer decision-making. Her presentation reviews the historical values of the Traditionals and Moderns, the predominant cultural meaning-makers emerging from World War II.
Enter the Cultural Creatives in the late Sixties as an important new demographic, with not only a keen concern for environmental issues, but also a more individualistic relationship with brands and product consumption. Anne explores the key attributes, and traditional demographics like household income, age and education, of the three values groups, with examples of products and brands identified with each segment.
We examine the “big picture” going forward for the three groups. Anne also explores segmentation overlaps within the three groups, tightly-defined, shared values concepts that create highly-targeted opportunities for new design and marketing strategies.