New Reads

Catholic Sex Abuse | Vatican’s Exorcist Says ‘Devil’s Living at the Vatican’

From Israel to Gaza to Tehran to Texas | Men Will Destroy Us All

What If the Sarkozy Marriage Rumors Are False?

Fundamentalism, Free Speech & The Jihadist

Pope’s Brother Admits Corporeal Punishment

More American States Reconsider Marijuana Laws

‘The Cove’ | Will Taiji End Dolphin Slaughter?

India Prepares To Make Women’s Political History

Beauty | Plastic Surgery | Women’s Self-Esteem

What FOX News Doesn’t Say About Health Care Reform

Cupcake Wars | Kati’s Kupcakes Makes Woodstock Peace Offering

Women to Women | Marine FETs Reach Afghans

Catholic Church | Men Above the Law

US Returns to Somalia in Limited Role

Carla Bruni | Dazzling & Braless in Roland Mouret

Giving Britain’s Essex Girls A Little Respect

From Sodom & Gomorrah to Mexico | Asteroids in Action

Utah Patriarchy Moves to Criminalize Miscarriage

Besides Happiness, What Global Values Are Sold in the Coke Can?

Body Heat Ignites An East Coast Winter

Left & Right | Dogma Dominates Climate Science

Nude| Irene Schur| ‘Female Perspective’

Marina Abramović Retrospective at MOMA

LPGA Sime Darby Golf Tourney Moves Forward As Govt Curtails Anti Caning-Women Press

Burqas Grow As Global Hot Topic | Riots In India

FOX News | ‘Archaic’ Network Provides Climate Data

Digital Peace Declaration on ‘Cupcake Wars’

Food Network | Say ‘No’ to ‘Cupcake Wars’

Macaroons & Cupcakes Make Love Not War

Common Pesticide Atrazine Turns Male Frogs Female

Topiary’s Restrained Green Beauty

Nude| 5200 Naked People Make Art in Sydney

 

 

Dolphin Brains Rival Humans’ | The Japanese Slaughter Disgrace Continues

Sunday
31May2009

Anne's Speaking Program w/Descriptions

Each of Anne’s presentations is adapted to the individual needs of her client. They are derived from four core topics of focus and can be refined and expanded, based on budget and time availability.

Anne’s presentations run from 20 minutes in to three hours. She is also available as a group brainstormer for a wide range of projects and products targeted towards American women.

Anne’s consulting work is targeted primarily at branding, marketing, design and product development for American women. Her specialty is the Smart Sensuality woman, an ageless female with high standards of excellence, a Cultural Creative who identifies with Michelle Obama and a global network of sensual, resourceful, intelligent, optimistic, globally aware women who embrace career, family, friends, civic responsibility and — first and foremost — themselves.

Current Presentations

Key Lifestyle Trends for Women:

Statistics only tell part of the story of women’s changing lives. Anne digs beneath the surface, studying women’s changing lifestyles within these long-term cultural trends: Girls Rule; Viva La Difference; Do Tell; Are We Happy Yet; Goodbye Mayberry; Real or Surreal; New Eroticism; Forever Young; Uniquely Me; Dazed and Confused; Well-Lived Life; Class and Mass.

The presentation includes definitions and examples of each trend and a projection of where it’s headed in the future.

Anne documents her research with images and multi-media examples (where presentation technology permits) of how the trend is operating in branding, marketing and product development, across a wide range of goods and services.

Understanding the New Cultural Creative Consumer:

Anne traces the evolution of the Cultural Creatives, a term defined by Dr. Paul Ray, as the dominating values subset in 21st century, consumer decision-making. Her presentation reviews the historical values of the Traditionals and Moderns, the predominant cultural meaning-makers emerging from World War II.

Enter the Cultural Creatives in the late Sixties as an important new demographic, with not only a keen concern for environmental issues, but also a more individualistic relationship with brands and product consumption. Anne explores the key attributes, and traditional demographics like household income, age and education, of the three values groups, with examples of products and brands identified with each segment.

We examine the “big picture” going forward for the three groups. Anne also explores segmentation overlaps within the three groups, tightly-defined, shared values concepts that create highly-targeted opportunities for new design and marketing strategies.

Smart Sensuality Women:

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Sunday
31May2009

About L Anne Enke

SUMMARY: L Anne Enke is a Fortune 500 women’s lifestyle trends researcher, sensual product design and marketing expert, and Internet website writer/entrepreneur, living in New York City. Anne helps clients and readers of her websites understand the demographic, attitudinal, and cultural issues that contribute to women’s lifestyle choices, and the products and services that support them.

Anne believes that today’s women consumers’ buying decisions are based on “softer characteristics” like a brand’s values and attitudes, and how they compare to a woman’s own values. For over 10 years, Anne has tracked the evolution of three key subsets of American consumers, first identified by Dr. Paul Ray: the Traditionals, Moderns, and Cultural Creatives.

The Cultural Creatives represent the emerging values subset, sixty-five percent female, and born in the American social revolution of the 1960s. Michelle and Barack Obama represent the vanguard of this increasingly relevant and dominating segment of the global mindset.

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