Anne's GlamTribale Jewelry Now in Full Swing
Sun, November 11, 2012
It’s fair to say that I’ve done a really lousy job of keeping my own bio updated. So much has happened since I last wrote in this journal. There’s not time to post a full update now either.
Simply stated, we now have a new business GlamTribale jewelry, finally launched at the end of July. Thankfully, we launched it at a food and spirits show in Lancaster, Pa. While folks were having an orgasm over the beauty of the jewelry, they had a glass in one hand and a plate of food in the other.
Only I saw everything that was wrong with the jewelry — and it was a lot. In my career, I have always been the merchant, the creative director, the head of product development. Blessed with a keen eye, good taste, and strong sense of how to build and cost merchandise, one set of skills I don’t have is a degree in design.
Truthfully, I was kicked out of art class in 7th grade and put in an advanced math class that was a pilot project in my school. “It’s great for you,” my teacher told me. “This is a fantastic exerimental class out of Princeton or some other Ivy League school. And beside, you’re not creative.”
Indeed, I was told by my 7th grade teacher that I am not creative.The things we say to our children. Her words haunted me for decades.
Truthfully, though, I haven’t excelled at making things until now. I had design staffs that made them for me — and I still do. But in August 2012 I said “how hard can this be”, and I began making jewelry like a mad woman. Jaws dropped around me, as I drove the design and quality expectations bar through the roof.
Then I hated the GlamTribale website. Surely, I’ve written here that web developers and I are like vinegar and water. Honestly, I loathe them at this point. So I redid the entire website myself, as I am constantly tinkering with Anne of Carversville.
The website is now fully loaded after reshooting the product THREE times. It wasn’t until I said: “Anne, if this jewelry website was lingerie instead, what would it look like?” Eureka! I got it.
There is so much to write about what’s happening with me — I’ll try to fill in the blanks this week. You can follow GlamTribale on its website and also in a GlamTribale blog here on AOC. This has been the toughest two years of my life, but 2013 will be different. I love our websites; readers love us; and now it’s time to monetize all our hard work. ~ Anne
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