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Branding|Marketing

Carine Roitfeld’s Chanel Fall 2011 Ads Are Witty & Real Life Fun

Carine Roitfeld Knows Sensuality Is Not A Sin | Anne@Benjamin Kanarek

The LVMH Challenge of Branding Christian Dior for the Future

Smart Sensuality Checklist for New Dior Designer

Sephora Joins The Body Shop | Green & Women Friendly Values

Carlo Mancuso | Dustin Lynn | ‘Corto Moltedo’s Pool Party

Culture Chanel Website Fails To Maximize Viewer Interaction Opportunity

Brands Create Online Media Outlets to Bypass Magazine Costs & Restrictions 

Can Ken Make Shanghai Barbie Store A Global Wedding Destination?

Albert Watson | The Macallan Whiskey’s Perfect-Pitch Branding Campaign

Anne Hathaway and Mario Testino Star in Great Gatsby, US Vogue Celebration of America’s Upper Class

Cultural Creatives Now 35% of US | 10% in Transition

Dear Victoria’s Secret | We Need ‘Runaway’ Phoenix Wings

Bernard Arnault: A Modern Tastemaker Exploring Our Cultural Creatives Future

In Defining Style Matters, Bloggers Dominate

Pine-Sol Reminds Us: Choreplay Is Foreplay

Lara Stone Calvin Klein X Billboard Banned in Australia

Shakira: Brainiac Activist with Curves

 

Coca Cola (Coke) Does Not Deliver Big O Happiness in a Can

Cultural Creatives Constitute the Core of the Slow Living Movement

To Diet Coke or Not: The Beverage Wars Take Shape (good discussion of The Moderns and The Cultural Creatives

Victoria’s Secret Is NOT the Apple Brand

Bvlgari to Burgers | Italy Faces A Commercial Balancing Act

Status vs Money | A Third Look At Happiness, Gender Equality & Taxes

Can Architecture Conquer Man’s Love for Icarus with New Dreams?

Sexy Doublespeak | American Women & Sexual Honesty as revealed by our Internet search statistics

Donatella Versace: Distinguishing a Modern Woman from a Cultural Creative or Smart Sensuality One

 

« AOC Readers Get Respect, Great Content No Attack Ads | Main | Alexa Updates on AnneofCarversville.com & SensualityNews.com »
Tuesday
Aug302011

AOC & Sensuality News Compared to Vogue.com

I took note today that Business Insider writes that Conde Nast’s new Vogue.com is working, with traffic exploding by 500%. Most impressive is the 30 page views per unique visitor, with unique visitors now at 1.2 million.

Folks at Vogue.com noted that much of their page view credit is coming from fashion shows and party slide shows, a factor not pertinent to AOC’s page views or Alexa.com’s ranking of our websites. (We do not use slide shows, finding that they waste viewers’ time.)

Alexa.com puts Vogue’s page views per user at about 2.5, not counting looking at slideshow images that are part of the same article. Amazon’s company Alexa.com doesn’t measure slide show page views — which are sort of misleading, as acknowledged by Conde Nast.

People constantly tell us that they come to AOC and SN as a true portal or home base for learning, but even we refuse to believe that our incredible page views some days. We know that we have people who come and spend 3-4 hours on the website each week. We’ve counted as many as 250 page views with those types. Our time on website stats and also page views have held constant as our traffic has tripled in the last year.

The Alexa.com graphs have AOC and SN generating higher total page views than Vogue.com, when we’re counting pages.

Admitting that AOC and SN combined are about 20% the uniques of Vogue.com currently and without an ounce of marketing support, we’re proud to share some stats that compare the three of us. We are the little engine that could, the one ready to soar even higher in cyberspace with funding and person power.

In these graphs Vogue.com is the blue line; Anne of Carversville.com is the brown one; and Sensuality News.com is yellow. Is this one heck of a performance up against Vogue.com or what!!! Anne

Daily Page Views Per User

 

Total Page Views

Bounce Rate (single page view)

Time on Website

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