Sat., January 15, 2011
The Anne of Carversville story remains in full bloom.
Rather than romance you with marketing jargon about who we want our audience to be, I continue our truth serum seduction, based on an independent third-party, Alexa.com analysis of Anne of Carversville, Sensuality News and 13 other websites.
Since our November 2010 report, we’ve made significant changes to streamline Sensuality News. This action has created a better understanding of the Anne of Carversville audience, compared to Sensuality News.
Traffic is up 30% on our websites, and we have shifted some AOC traffic over to SN. The demographics tell the story and also confirm that our underlying branding assumptions about the two websites are correct. If these statistics hold, we will explain the differentiation in our next report.
We may be small, but we are bursting with financial and high-integrity journalism possibility. You are looking at an Internet jewel with an amazing set of measurements.
I met recently with an acclaimed expert on Internet marketing, and she agrees that Anne of Carversville and Sensuality News are ready for prime time.
This report compares Anne of Carversville and Sensuality News to well-known websites in four categories. All are much bigger than we are, although with January uniques trending at 150,000, we are coming up the curve quickly.
These Alexa.com statistics dovetail well with what we know about AOC from our own excellent Squarespace analytics system.
13 Websites | Four Categories
I’ve compared AOC and SN to competitive websites in four categories (note that SN is not compared in a news category, only AOC). Some websites are repeats from our November 2010 report (o) and others are new (n).
Fashion | Style: Fashion Gone Rogue (o); Fashionising (o); and Style.com (o)
Women’s Lifestyle: iVillage (o); Oprah.com (n); MarthaStewart.com (n)
News | Finance: New York Times (o); Huffington Post (o); Wall Street Journal (o); and Forbes (o)
Timely Features: Jezebel (n); The Daily Beast (o); Salon (o)
Anne of Carversville again turns in a spectacular performance, one that would enhance any global luxury brand’s reputation. And that is what we are seeking: global sponsors who will work with us to build Anne of Carversville, while we sprinkle our considerable fairy dust and Anne’s reputation over your brand.
Compared to these 13 top-tier websites, Anne of Carversville and Sensuality News occupy first and second place in the following:
1) Lowest Bounce Rates of 10-15% (an improvement from November’s report)
2) Most Daily Page Views per User of 18 on SN and a return to 30 on AOC
3) Longest Time on Site of 60 Minutes Average on AOC and about 30 Minutes on SN. (an improvement from November’s report.)
These are historic numbers which were declining as we drove new uniques to the website. I will explain in greater detail in the section report.
Digging into our audience statistics, we believe the following to be true:
4) Most Global Audience
5) Unparalleled Penetration (for our size) of women 35-54, yet we also have more than our fair share of 18-24 women at AOC
6) Unusually High Penetration of High-income ($100,000 plus) Women
I love these graphs because the quality of Anne of Carversville and Sensuality News is so obvious against the sites we hold as leaders in their category. Take a look at how we stand up against the competition.
Sensually yours, Anne
You can read or download the pdf file here: AnneofCarversville and Sensuality News Alexa.com stats Jan. 15, 2011.