Anne of Carversville | Alexa.com Comparisons to 16 Websites

The Anne of Carversville story is blooming bigger than an orchid in heat.

Rather than romance you with marketing jargon about who we want our audience to be, I decided to seduce you with the truth, based on an independent third-party, Alexa.com analysis of Anne of Carversville and 16 other websites.

We may be small, but we are bursting with financial and high-integrity journalism possibility. You are looking at an Internet jewel with an amazing set of measurements.

I compared Anne of Carversville to well-known websites in four other categories. All are much bigger than we are, although with October 2010 uniques over 100,000, we are coming up the curve quickly.

These Alexa.com statistics dovetail well with what we know about AOC from our own excellent Squarespace analytics system.

Each statistic page will have my personal observations about what the results mean to me, and our go-forward strategy in impacting them.

16 Websites | Four Categories

I’ve compared AOC to competitive websites in four categories:

Fashion | Style: Fashion Gone Rogue; Fashionising; Style.com; and Fashionologie

Women’s Lifestyle: iVillage; WOWOWOW; Luxist; and Divine Caroline

News | Finance: New York Times; Huffington Post; Wall Street Journal; and Forbes

Lifestyle: The Atlantic; The Daily Beast; Salon; and Slate

In my humble opinion, Anne of Carversville turns in a spectacular performance, one that would enhance any global luxury brand’s reputation. And that is what we are seeking: three global sponsors who will work with us to build Anne of Carversville, while we sprinkle our considerable fairy dust and Anne’s reputation over your brand.

Compared to these 16 top-tier websites, Anne of Carversville occupies first pace in the following:

1) Lowest Bounce Rate of 23-25%

2) Most Daily Page Views per User of 18-23

3) Longest Time on Site of 50 Minutes Average

Digging into our audience statistics, we believe the following to be true:

4) Most Global Audience

5) Unparalleled Penetration (for our size) of women 35-54, yet we also have more than our fair share of 18-24 women

6) Greatest Penetration of High-income ($100,000 plus) Women 

Note: none of our statistics include Sensuality News, which is becoming a more simplified Internet powerhouse in its own right. We presently have cross-traffic of about 30 percent between the two websites. Last week, Sensuality News — which is about six months old — and houses more sensually explicit fashion, style and art images, was one-quarter the size of AOC. We believe it will equal AOC in another year and perhaps surpass AOC in uniques, if not intellectual brainpower. In case you haven’t noticed, sex sells. Just ask the folks at LVMH, who are leaders in the trend I call New Eroticism.

Sensually yours, Anne